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It’s almost unattainable to haven’t seen the 2015 viral video of a workforce of marine biologists pulling a plastic straw from a turtle’s nostril. The video, with almost 85 million views on YouTube, is simply one of many many heartbreaking photos and movies that depict the unsettling state of plastic waste in the oceans. Yearly, greater than 11 million tons of plastic waste find yourself in oceans, and the determine may almost triple by 2040. With a mission to offset a few of this waste — and hopefully, create some consciousness — Danish watchmaker Skagen has introduced new Aaren Ocean watches made with 100% recycled ocean-bound plastics.
The wristband, case, and dial of Skagen’s Aaren Ocean watch are product of fiber-reinforced recycled plastics that will in any other case find yourself within the ocean. The “sustainable” watch comes with a 41mm analog dial that includes a wavelike texture.
There are 5 colours to select from — grey, black, moss inexperienced, darkish blue, and white. The white one is a particular limited-edition mannequin designed in collaboration with Danish trend influencer Emilie Lilja.
The Skagen Aaren Ocean watch goes on sale beginning immediately, October 25, for a worth of $165. The providing is consistent with different eco-friendly choices from the model’s Aaren assortment. Beforehand launched timepieces within the collection have featured supplies equivalent to recycled metal and aluminum for the casing, and leather-based alternate options equivalent to cork, apple, and mulberry bark for the dial in addition to the strap. Skagen’s pro-planet initiative additionally contains packaging made with recycled paper. The corporate goals to remodel its complete assortment to be eco-friendly by 2025.
A couple of different tech manufacturers are additionally collaborating in efforts to cut back ocean-brand plastic waste by upcycling or recycling it. Among the latest tech merchandise embrace Microsoft’s Ocean Plastic Mouse, the 2020 HP Pavilion laptops, and a “flexible” processor crafted by researchers from ARM and PragmatIC.
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